If you’re a small business owner looking to build or redesign your website, you’ve probably asked yourself this:
“How much should this actually cost me?”
And you’re not alone — it’s one of the most Googled questions by business owners today. The truth is: website pricing can vary wildly, depending on what you need and who you hire.
In this post, we’ll break it all down so you can make a smart investment, without overpaying or undercutting your business.
Why Website Pricing Varies So Much
The cost of a website can range from $300 to $10,000+, and here’s why:
- DIY vs Professional: Platforms like Wix or Squarespace are cheap but limited, and you have to do it all yourself. Hiring a professional agency or freelancer will cost more but gives you full control of a custom, results-driven website made for your needs.
- Features Needed: Booking systems, e-commerce, multilingual content, integrations — each adds time and complexity.
- Design Complexity: A custom design that reflects your brand (and builds trust fast) is more valuable than using a generic template.
- Ongoing Services: Do you also need SEO? Copywriting? Maintenance? These impact long-term cost and long-term results.
Typical Website Cost Breakdown (2025 Estimates)
| Type | Estimated Cost | Best For |
| DIY Builder | $300 – $800 (annual) | Very small businesses or solo founders with some level of technical website-building skills |
| Freelance Designer | $50-$1,000 (monthly or one-time) | Basic landing pages/websites |
| Techsho (Done-For-You Website) | $500 (one-time) | Small to medium businesses that need custom websites with lead generation features |
| High-End Agency | $3,000 – $15,000+ | Large-scale businesses with high traffic and big budgets |
Prices can vary by location and scope.
What You Should Expect For Your Budget
Let’s say your budget is around $2,000. What should that get you?
- A professionally designed site tailored to your brand
- 10 pages (Home, Services, About, Contact, etc.)
- Mobile optimization
- SEO setup
- Fast loading and secure hosting with SSL
- Ongoing support (or at least training access)
The Hidden Cost of a Cheap Website
It’s tempting to go with the cheapest option. But here’s the reality:
A bad website doesn’t just look bad, it repels clients.
If your site loads slowly, looks outdated, gives no direction (or CTA) to the visitor, or is confusing to use, potential clients will bounce. Fast. You lose trust and revenue in seconds.
We’ve seen business owners come to us after wasting thousands on underperforming websites. Fixing it later usually costs more than doing it right the first time.
So, What’s the ROI?
A great website is more than an online brochure, it’s your #1 sales tool. It can:
- Bring in leads while you sleep
- Book appointments or sell products directly
- Build instant credibility with new visitors
- Support outbound campaigns (email, social, ads)
When you think in terms of revenue potential, the real question becomes:
“How much am I losing every month without a solid website?”
Final Thoughts: What Should You Spend?
The answer depends on your goals.
- Just need something basic to show you exist? You can get away with a DIY build or small freelancer gig.
- Want something that brings you clients and helps you scale? You’re better off with a professional setup that starts around $2,000+ or go with a DFY solution like Techsho, with a one-time fee of $500.
At Techsho, we build high-converting websites for small businesses that want results. Our clients get sites that are optimized, fast, credible, and built to grow with them.
Want to start creating your website?
