How Techsho Boosted Connect Rates from 0.14% to 3.7% — and Closed $15K in 2 Months for a Healthcare SaaS
From cold outreach frustration to warm opportunities, here’s how Dr. Elias’ startup broke through the noise and scaled outbound in healthcare.
The Challenge: Low Response Rates and a Long Sales Cycle
When Dr. Elias, a physician-turned-founder, launched his AI-powered medical billing SaaS, he expected clinics and hospitals to immediately see the value.
They didn’t.
Despite having a solid product and a few early local clients, their outbound efforts were stalling. Connect rates were abysmal — less than 0.14% — and the few responses they did get often led nowhere. The sales cycle dragged on for months, and many decision-makers didn’t even understand why they should change their current workflow.
What they needed wasn’t just more emails or LinkedIn messages — they needed a system that translated their value into real-world relevance, positioned them credibly, and drove qualified conversations.
The Solution: A Done-For-You Lead Gen Engine + Virtual Front Desk
Dr. Elias joined Techsho’s growth program to build a full outbound engine from the ground up. The strategy had 3 parts:
We repositioned the tool from “AI billing software” (tech jargon) to a clear pain-solver:
“Get your billing done on auto-pilot: Recover lost revenue, without extra admin tasks.”
We tailored outreach language to clinic managers and hospital administrators, showing what they stood to lose if they stayed with the status quo.
We launched targeted outreach on:
- Email with custom-built contact lists from up-to-date medical directories
- Cold calling with industry-experienced reps
- LinkedIn to build visibility and social proof
- Partnership outreach to relevant healthcare podcasts and niche PR blogs
Every message was personalized, short, and addressed a real pain point — leading to curiosity and clicks.
To avoid missed opportunities, we plugged in a trained virtual assistant who:
- Handled inbound calls and emails from prospects
- Booked meetings directly into the founder’s calendar
- Followed up with interested leads within minutes — increasing response rates dramatically
What They Got: A Full Lead-Gen Team Without Hiring
Instead of hiring internally, which would’ve meant long onboarding, high costs, and risky hires, Dr. Elias got an entire plug-and-play growth team, ready in days:
| Role | Tasks | Value Delivered |
| 1 Outbound Manager | – Found decision-makers in hospitals, clinics, and medical directories – Built outbound strategy, messaging, optimized ICP targeting | – Clear, relevant positioning that finally resonated with clinic admins – Consistently contacted high-quality leads without manual effort |
| 1 SDR (Sales Development Rep) | – Made cold calls, followed up, booked meetings – Wrote and sent personalized outreach via email and LinkedIn | – Warm conversations daily with ideal prospects – Multichannel touchpoints that boosted response rates |
| 1 Virtual Front-Desk Rep | Answered inbound calls/emails, scheduled follow-ups | No leads lost; faster replies led to higher conversion |
All delivered in one ready-to-go team that was fully functional in 2 weeks, with no hiring, no overhead, and full transparency.
The Results
Within the first 60 days, the results were clear:
| Metric | Before | After |
| Connect Rate | 0.14% | 3.7% |
| Avg. Response Time | Days | < 15 minutes |
| Meetings Booked | 3/month | 14/month |
| Deals Closed | $0 | $15,000 in new MRR |
| Pipeline Growth | Stalled | +40 warm leads |
They also scored two podcast features and a guest article spot on a respected digital health publication, elevating their brand and building credibility fast.
Why It Worked
– Clear, human-first messaging
– Multi-touch outreach tailored to their ICP
– Speed-to-lead via a real person, not a bot
– Focus on outcomes, not features
Want to see what this could look like for your business?
If you’re a founder or growth lead at a healthcare SaaS startup and struggling to get noticed, the problem may not be your product — it’s how you position it, how you reach people, and how quickly you respond.
With the right messaging, targeting, and systems in place, even a “hard-to-sell” tool can generate warm leads and close deals faster.
